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How To Improving Brand Continuity On Social Media. Branding is crucial for every company and even more important to include in your social media efforts. However, more companies need to concentrate on the importance of Brand Continuity.
Brand Continuity is what enables businesses to stay in touch with their target audience via constant marketing techniques as the audience recognizes companies through their logos, taglines, color palettes, etc. regardless of platform.
The constancy of brand images and messages is the heart and soul of your brand awareness efforts. How to improving the brand continuity of social media, you can implement these six tips.
1. DESIGN A SUPERLATIVE BRAND LOGO
Your company’s logo is a lot more than just an alluring icon with your brand name printed on it. A logo depicts your company’s values, mission, and vision. People are going to recognize your brand from this logo. Therefore, make sure it looks attractive and unique.
Moreover, you will be using this logo everywhere, starting from profile image, banner, social media posts, etc. So if it’s not memorable and captivating, it will fail to grab your audience’s attention.
Moreover, you need to ensure that your logo does not just work as a watermark but also in the square avatar format. Although your logo and social avatar do not have to be necessarily exact, it should bring out similar feelings, values, and aesthetics. You can hire a freelancer professional logo designer for logo adjustments or get it done in-house.
2. BUILD YOUR BRAND IDENTITY
How you respond to comments, what kind of content you create, and what language tone you use for communication, all these factors altogether contribute to shaping your brand identity. You must have a clear idea on this and also maintain consistency with your brand identity whenever you communicate with someone online. To build a powerful brand identity, you need to understand that you are not selling a product, but your brand and therefore, you need to connect with your target audience at an emotional level.
3. USE A KEY TAGLINE OR SLOGAN TO REFLECT YOUR CORE VALUES
Most of the big brands have a catchy tagline. For example, Nike has ”Just Do It,” and McDonald’s has ”I’m Lovin’ It.” The reason why these brands use these taglines is that they work and also, they echo the core values and goals of the brands using them. When you find a tagline that has a deeper meaning, you will ultimately find it more useful in social media content to grab your audience’s attention and increase brand awareness.
4. MAKE A PRECISE BRAND BOOK
Creating a clear vision is one of the most neglected social media strategy steps. But to build a strong brand community on social media, you need to have clarity in your goals, efforts, and strategy. Therefore, when you start out with brand continuity, make an apparent and detailed brand book that will specify which font types, colors, and image styles you will be using. This will determine a visual template for your social media posts. Remember, consistency is the key.
5. ESTABLISH YOUR BRAND VOICE
For successful social media branding, you can’t miss out on your brand voice. Every popular social media account has a unique brand voice. While some accounts share humorous content, some choose to publish motivational content. Figure out your brand style and personality and express it through your social media content. You can also review other famous accounts to get some idea about how this works. Save ideas from accounts you find attractive and which you want to implement for your business too. Later you can tweak it according to your brand context.
6. TRACK AND MEASURE YOUR RESULTS
You can’t know for sure if a strategy is working out for you unless you track it. If you want to enhance your brand continuity, you must monitor your efforts and progress.
Find answers to these questions — how many posts were in line with your brand guidelines? And how many were not, and why not? Doing so will help you gain valuable insights, and you will be able to spot the areas where you are lacking and also bring further improvements.
We hope this post helped you to find out How To Improving Brand Continuity On Social Media.
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