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8 Hidden Benefits of Infographics for Lead Generation. The present extent of online technology that people have access to right now is overwhelming. With people spending most of their time on the internet, imagine how much information is generated every day!
More than two billion individual content units are published on the internet daily. Kick in the whooping 300 million+ tweets generated every day, along with millions of videos uploaded on the internet daily. You can now easily understand how easy it is for your content to just disappear in this massive pile of content on the internet.
In this rat race, what businesses really need is something that is capable of capturing your target audience’s attention. This can be easily done with infographics, which is an ingenious method of showing content that can grab your audience’s attention, and gets easily understood and absorbed by them.
With this tool, you can deliver your message using visual tools coupled with creative design components to provide your audience with a genuinely excellent visual experience instead of narrating your story in long paragraphs. So, if you are unable to drive relevant traffic despite your efforts, maybe it’s time you include Infographics Marketing in your marketing strategy now.
What is Infographics Marketing?
Infographics Marketing has become quite popular with the continually increasing demand for a tiny piece of information that can easily be understood or enjoyed and visual content. In fact, most B2B marketers have already implemented infographics as a content format for their digital marketing strategy.
Not only has it turned out to be useful, but it has also grabbed a place in the top 5 most used content formats. So to make sure your company does not lag and catch up with the competition, you may want to start with it as soon as possible!
However, just like any other strategy, this one will also require some efforts, time, and, most importantly, consistency. The benefits it can bring to your business are worth every single penny and effort. So, let’s dive into the details of why you should start right away with infographics marketing.
8 Hidden Benefits of Infographics for Lead Generation
1. Attract a wider audience
Humans are quickly attracted to visual content as they need their optic nerve in action to process more than 90% of the information presented. Moreover, not everyone is fond of reading lengthy blogs or articles. The majority of people are good visual learners and, thus, prefer graphics over texts. If words are failing to capture your audience’s attention, perhaps infographics will. A well-written and designed infographic can appeal to more people with varied preferences and eventually expand your overall reach.
2. Adding a fresh twist to your old text-based content
With infographics marketing, you will have new different ways to reuse your old text-based content and update your blog more frequently. Select a few old heavy text-based blogs and transform the main topics into bite-sized points for infographics. Additionally, infographics go really well with highly visual social media platforms. You can leverage platforms like Instagram to widen the reach of your blog content by converting it into a suitable format for them.
3. Generate high-quality backlinks
Even authority websites recognize the advantages of infographics. Sites with a plethora of standard blogs who do not accept guest posts might be interested in publishing infographics as a substitute. This indicates an opportunity for you to generate high-quality backlinks and develop a more persuasive domain authority.
4. Increase brand awareness and drive relevant traffic
The generated backlinks are not just to strengthen your domain authority, but it will also boost your site traffic. Because some of the audience will more likely not be interested in your brand after seeing your infographics. Perhaps they will visit your website and end up making a purchase. So, with infographics, not only can you drive more traffic but also gain more prospects.
Infographics typically include some information about your brands such as logo, website, or contact info. Therefore they are a great way to increase your brand awareness. Moreover, many marketers have observed a 12% increase in their traffic due to infographics.
5. Establish your brand authority
In addition to increased domain authority and website traffic, being featured in a reputable authority site gives you power. When a website like this chooses to publish your infographic, it indicates that they are supporting you. This will make your audience identify you as an expert in your field and thus establishing your brand authority.
Moreover, presenting your infographics in an easy to understand manner using charts or graphs will exhibit the amount of time, effort, energy, and research that the creator has poured into developing this infographic. Ultimately this will boost your brand’s online credibility and reputation, establishing you as a thought leader who has adequate information in the relevant niche.
6. Educating your target audience
As mentioned earlier, infographics are one of the most effective ways for humans to learn, understand, and digest the presented information. This implies that if you use the right infographics for marketing, you will be able to educate people about your products or services and spread your brand’s message to your target audience more effectively.
7. Boost your social media presence
With infographics, you will have something exciting and valuable to share with your audience. Besides keeping them engaged with your brand, it is more likely that some of them would end up sharing your posts on their personal accounts. This will not only widen your reach but will also boost your social media presence significantly.
8. Make your content viral
Infographics are compelling and will appeal to many people. When your reach and social media presence increases, it is quite obvious that your viewership will grow tremendously. Moreover, if even one of your content clicks the audience, more and more people will be influenced to share it on their own account through various networks building a chain. This will ultimately make your content go viral. Thus, promoting your brand, increasing awareness, reaching more audience, and hopefully, drive more sale
So, this was all about Infographics Marketing. Considering the valuable benefits, it can bring to your company; you must be looking forward to implementing it in your marketing strategy.
We hope this post helped you to find out the 8 Hidden Benefits of Infographics for Lead Generation.
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